Times may have changed, but cold calling is here to stay. Although digital marketing and social media campaigns have taken over as the go-to methods, cold calling is still very much alive and kicking.
In fact, more than 69% of customers accept one or more cold calls each year, which means it’s still an effective sales strategy. Businesses that use the power of cold calling also see a 42% rise in sales compared to those that don’t, not to mention that it allows an agent to connect with people, deliver a more personalized sales approach, and develop long-lasting relationships with existing and potential clients.
However, it's not a walk in the park for sales representatives as rejection is commonplace. People often hang up because the call is either too long and dull or they’re caught at a bad time. Therefore, it’s best to devise ways that make cold calling more efficient and effective. Read More…